Rauch

For more than a century, Rauch has combined family tradition, quality, and a passion for fruit. From an Austrian producer, it has grown into one of Europe’s leading manufacturers of fruit juices and non-alcoholic beverages. Through innovation, responsibility, and respect for nature, Rauch brings the authentic taste of fruit to consumers in more than one hundred countries worldwide.

The Brief

For a new Rauch project, we are developing a shopping bag made from recycled PET (r-PET) with the highest possible content of recycled material – ideally 100%.The material should be suitable for food or logistics use and durable enough for everyday handling. The key focus is on sustainability and clear communication of the recycled origin of the material.

Brand and Origin

Rauch Fruchtsäfte GmbH & Co OG is an Austrian family-owned company specializing in the production of fruit juices, non-alcoholic beverages, and iced teas. The company began as a small apple press and gradually evolved into one of the largest European producers of fruit juices. Rauch remains a family business now in its fourth generation, which is quite rare in the food industry.

Our Solution

Our solution builds on Rauch’s long-term strategy in sustainability and circular economy.The bags are made from 100% r-PET, a strong and durable material suitable for long-term use, extending the product’s life cycle and reducing its environmental footprint.Rauch appreciated the high production quality, color accuracy, and overall look. The bags are perceived as a practical and eco-friendly marketing tool that customers enjoy reusing, naturally reinforcing brand visibility in everyday life.

Brand and Origin

Rauch Fruchtsäfte GmbH & Co OG is an Austrian family-owned company specializing in the production of fruit juices, non-alcoholic beverages, and iced teas. The company began as a small apple press and gradually evolved into one of the largest European producers of fruit juices. Rauch remains a family business now in its fourth generation, which is quite rare in the food industry.

The Brief

For a new Rauch project, we are developing a shopping bag made from recycled PET (r-PET) with the highest possible content of recycled material – ideally 100%.The material should be suitable for food or logistics use and durable enough for everyday handling. The key focus is on sustainability and clear communication of the recycled origin of the material.

Our Solution

Our solution builds on Rauch’s long-term strategy in sustainability and circular economy.The bags are made from 100% r-PET, a strong and durable material suitable for long-term use, extending the product’s life cycle and reducing its environmental footprint.Rauch appreciated the high production quality, color accuracy, and overall look. The bags are perceived as a practical and eco-friendly marketing tool that customers enjoy reusing, naturally reinforcing brand visibility in everyday life.

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