Morel

Unique creations take shape when a genuine dialogue is established between craftsmanship and imagination. The richness of a project lies in a team’s ability to combine technical expertise with a fresh perspective. Each step then becomes an opportunity to refine details, harmonize ideas, and translate a creative intention into a tangible achievement. This level of commitment is not reserved for large-scale productions: it is expressed with the same intensity, even in limited runs, to deliver a truly unique result.

The Brief

As part of its collections, Morel wanted elegant and original packaging to accompany its products and reflect the brand’s premium image. The goal was to design a bag that would be both practical and aesthetic, in line with the creative universe of the collection.

Brand and Origin

Morel is a family-owned company that has been preserving and reinventing the art of eyewear craftsmanship for 145 years. Founded in the Jura, the historic birthplace of eyewear, the brand has passed down exceptional know-how and creativity through several generations, gaining international recognition.

Our Solution

We designed a small bag with a sleek design and an original curved flap shape that highlights the brand’s creative spirit. The closure is simple and efficient, while the logo in white print provides contrast and visibility. Compact and sturdy, this bag combines aesthetics and functionality, while enhancing Morel’s high-end image.

Brand and Origin

Morel is a family-owned company that has been preserving and reinventing the art of eyewear craftsmanship for 145 years. Founded in the Jura, the historic birthplace of eyewear, the brand has passed down exceptional know-how and creativity through several generations, gaining international recognition.

The Brief

As part of its collections, Morel wanted elegant and original packaging to accompany its products and reflect the brand’s premium image. The goal was to design a bag that would be both practical and aesthetic, in line with the creative universe of the collection.

Our Solution

We designed a small bag with a sleek design and an original curved flap shape that highlights the brand’s creative spirit. The closure is simple and efficient, while the logo in white print provides contrast and visibility. Compact and sturdy, this bag combines aesthetics and functionality, while enhancing Morel’s high-end image.

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