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Simple Beauty

The brands underneath the L'Oréal umbrella are held within different divisions, each creating a definitive vision of beauty for its market. L'Oréal Luxe is one of these, providing product experiences from brands such as Lancôme and Yves Saint Laurent. Packaging for this segment and the L'Oréal group differ only slightly to ensure uniformity and a consistent visual identity.

The Brief

The visual identity of L'Oréal has remained consistent since 1962. Their logo is presented in a classic black and white combination and is minimal, timeless, and elegant. This logo has become a symbol synonymous with beauty and style and is the perfect example of simplicity in brand design. A style communicated through the clean and simple packaging solution they have selected here.

L'Oréal

For more than 110 years, L'Oréal has been dedicated to providing beauty expertise. They believe the quest for beauty is a fundamental need that goes beyond appearances and taps into a sense of belonging and a sense of self. Their commitment to providing this for people worldwide has led them to become the world’s largest cosmetics company with an infinitely diverse product portfolio.

Our Solution

We created white luxury bags with soft cotton blend handles, with the original L'Oréal logo in jet black and the L'Oréal Luxe logo printed in gold. The bags are reinforced with cardboard for additional strength and laminated for a smooth finish. The result is a classic cosmetics carrier for a highly reputable brand that needs no additional customisation.

L'Oréal

For more than 110 years, L'Oréal has been dedicated to providing beauty expertise. They believe the quest for beauty is a fundamental need that goes beyond appearances and taps into a sense of belonging and a sense of self. Their commitment to providing this for people worldwide has led them to become the world’s largest cosmetics company with an infinitely diverse product portfolio.

The Brief

The visual identity of L'Oréal has remained consistent since 1962. Their logo is presented in a classic black and white combination and is minimal, timeless, and elegant. This logo has become a symbol synonymous with beauty and style and is the perfect example of simplicity in brand design. A style communicated through the clean and simple packaging solution they have selected here.

Our Solution

We created white luxury bags with soft cotton blend handles, with the original L'Oréal logo in jet black and the L'Oréal Luxe logo printed in gold. The bags are reinforced with cardboard for additional strength and laminated for a smooth finish. The result is a classic cosmetics carrier for a highly reputable brand that needs no additional customisation.

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