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Balancing Innovation with Sustainability

Innovation is an integral part of sustainability, and this can be applied in many different ways to packaging design. In a client consultation, we discuss how to package a product by utilising renewable resources, recyclable materials and ecological composition.

The Brief

JUST Nahrin chose raw sustainability for their packaging. They prefer natural fragrances and dyes in their products and opted for recyclable materials in their packaging. Packaging is often the first point of contact for many customers and JUST wanted to design a durable item to communicate their sustainable intentions.

Just

The foundation of JUST’s philosophy is in the quality of products, providing natural cosmetics and supplements sourced from the finest raw ingredients. A traditional family-run business which focuses on the satisfaction of its customers, proven in its long-standing success. Their approach is consultative with an emphasis on not only providing premium products but also expert care and advice.

Our Solution

A recyclable eco-friendly bag was crafted from FSC-certified kraft paper and folded cleverly to remove the need for glue, innovative design working in harmony with sustainable materials. It was finished with textured paper handles reminiscent of the natural feel of wood, and a complimentary green leaf motif added a splash of colour. This is an eco-friendly bag which communicates clear company values to its customers, a great example of modern sustainable packaging.

Just

The foundation of JUST’s philosophy is in the quality of products, providing natural cosmetics and supplements sourced from the finest raw ingredients. A traditional family-run business which focuses on the satisfaction of its customers, proven in its long-standing success. Their approach is consultative with an emphasis on not only providing premium products but also expert care and advice.

The Brief

JUST Nahrin chose raw sustainability for their packaging. They prefer natural fragrances and dyes in their products and opted for recyclable materials in their packaging. Packaging is often the first point of contact for many customers and JUST wanted to design a durable item to communicate their sustainable intentions.

Our Solution

A recyclable eco-friendly bag was crafted from FSC-certified kraft paper and folded cleverly to remove the need for glue, innovative design working in harmony with sustainable materials. It was finished with textured paper handles reminiscent of the natural feel of wood, and a complimentary green leaf motif added a splash of colour. This is an eco-friendly bag which communicates clear company values to its customers, a great example of modern sustainable packaging.

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